Hosting The Right Way

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.

Your coach is number one on Google and 35 other search engines with the key words, "book coaching." While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my visitor to the book's sales letter. My sales letter lacked enough benefit-driven headlines and benefits to convince people to buy.

Ways to Reach your Web Site Sales Dream

Test your web site headlines and web home page content to be sure your sales message is strong.

Through email, send a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.

Say, Dear friends and Associates, "I need your brain." My Web site is not selling this product or service (name it) well. Let me know what phrases or benefits convince you to take out your credit card and buy my product? Will you rate each of these parts?

1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further at other site parts or buy your product or service. To make things simple ask them to vote from 1-5 so you can see how to change it.

2) The "who" I am. Include several blurbs on your purpose or bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you; it is about your potential customers. Make sure your bio is short enough (one paragraph) to make room for what counts--benefits?

3) Benefits and features. Know that you need to answer the question by your visitor, "What's in it for me?"

From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service such as more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product. Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."

In your survey, ask your people which phrases work? Which ones convince you to order or buy?

Give people a finish line so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with hyperlinks to your email to make it easy.

Bring those visitors back for more, applauding you and saying BRAVO! This 24/7 marketing team will create a buzz about your great site, and send you many more visitors through word of mouth.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

TheSpaProject.Com Launches the Ultimate Social Networking Site for Spa Enthusiasts : New And Innovative Website Offers Spa Guide, Shared Experiences
The Spa Project announces the launch of the first dedicated online social network designed specifically for spa lovers. A niche-market website, The Spa Project offers:

Free Website Hosting Vs. Paid Website Hosting Basics
Web site hosting service companies on the Internet permit the user to make their web site accessible through the World Wide Web. There are huge numbers of companies that offer web space on their server for their customers and also offer Internet connectivity in general in a data center. There can be various types of web site hosting companies. The main classification is the free web site hosting and the paid web site hosting service companies.

How To Build A Successful Hosting Company
There are a couple of key things to look at when starting a hosting company. Basically there are four major factors to look at provided you have the servers, and technical abilities.

IWD Canada Launches New Website for Limited and Exempt Market Dealers Associations of Canada
IWD Canada is proud to announce the launch of LMDACanada.com, the newly redeveloped home of the Limited and Exempt Market Dealers Associations of Canada. With the support of IWD Canada's premiere web design, development, hosting and value added features, the new LMDA/EMDA web site delivers an exciting new forum for Canadian business people and their partners.

Sorenson Companies Launch GeneTree, a Unique Genetic-Genealogy Social Networking Web Site
'You Belong Here' is Motto of New Web Site That Provides Unrivaled Tools and Resources for Millions of People Who Are Researching and Sharing Their Genealogies Online. New Type of Family History Networking Site Includes DNA Profiles and World's Largest Genetic-Genealogy Database, along with Interactive Family Trees, Video-, Photo-, Audio-Sharing, and More.

New Website Helps Deliver Rock Solid Weight Loss Information
Inspired by bodybuilding expert Anthony Reason, the popular new web site, www.AnthonyReason.com, is showing men and women of all ages how to develop a great body with interval weight training.

Web Hosting for Blogs
When it comes to hosting a content management system which makes information dynamically available to readers an appropriate hosting service is required. Most webmasters know the difference between free hosts and paid hosts, basically free hosts are not recommended accounts even if it is for personal web sites because there are several downsides to this particular service.

Increase Web site Traffic with SEO Services
Website Traffic:

Family Time Charm Launches Website, FamilyTimeCharm.com
Family Time Charm has certainly lived up to their name; Charming. The recent launch of their website (www.familytimecharm.com) will bring much delight to families with children between the ages of 2 and 9. This website can easily be described as fun, innovative, creative, informational and mostly, REFRESHING!

Urban Out Sitters to Host hosting "PAWS 4 SANTA" this Holiday Season
Urban Out Sitters, Awarded best dog daycare and pet hotel by Chicago magazine is hosting "PAWS 4 SANTA" Every Saturday and Sunday in December starting December 8th. Owners Tommy Spinosa and Joseph Giannini welcome you and your pet(s) this holiday season to be photographed with Santa at Urban Out Sitters, located at 729 W Randolph, (Halsted and Randolph Street).

RMD Launches Redesign of its Borrower Website ReverseMortgageAdviser.com
Reverse Mortgage Directory, LLC of Los Angeles, CA, has launched a redesign of its borrower website. The website includes a nationwide lender directory allowing seniors to make contact with lenders in their community, as well as general reverse mortgage information. The site redesign features easier, more intuitive navigation for speedier access to information, as well as an overall cleaner look.

Choosing A Great Reseller Hosting Plan
Reseller hosting plans are becoming more and more common because everyone stands to make a lot of money on them. Reseller hosting plans allow individuals to register domain names and low prices and then resell them to their customers. The individual that initially registers the domain name will do so through a parent ICANN accredited registrar and when they resell the website the same registrar will still handle customer service and registration issues. The registrar is okay with the reselling of the domains because in the end this actually creates more business for them because the domain continues to be hosted and/or registered with the same company.

Complementary-Relational Linking and How It Could Save Your Internet Business
The concept of linking is that sites with common interests should link to drive more traffic to each other's businesses and to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with high popularity.

Supanet in Conjunction with Pulse Web Hosting Offering a Free e-Commerce Website to All Customers
The independent ISP via its newest partner, Pulse Web Hosting, is providing a free e-commerce website to everyone who signs up for selected hosting packages.

Recy Dunn Launches A New Website - Booksbyrecy.com and the Promotion of His New Books, The Cinquefoil Connection
In his debut thriller, The Cinquefoil Connection, author Recy Dunn allows the reader to watch steadily and follow how the principal character, Jonathan, is sandwich between the moral obligations and to understand the sense or logic which drive him, and the secret malevolent manipulations of those who will take any action to preserve and acquire more power and money. Jonathan finds himself a pawn and the last hope for saving his country remaining shreds of freedom in the face of the elaborate illusion of The Cinquefoil Connection.