Hosting The Right Way

Your Website Could be Letting You Down

A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you.

If the copy on your website is not written to an acceptable standard, it may be losing you customers. It's not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of the biggest flaws with website copy is inconsistency: for example the word 'website'. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.

Poor spelling on a website is another costly but avoidable mistake. The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don't really care; and they would be right! I am also convinced that copy that has been 'padded out' with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day.

Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the 'poor relation' of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.

There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.

Remember: if visitors to your site can't find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.

I am a professional proofreader of hard copy items and website copy. I also write web copy and occasionally accept small copy-editing assignments.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

A New Exciting Business To Business Classified Asset Trading Website
WriteBuy is aimed at the B2B section to help new and established businesses sell or buy new assets.

Small Box Web Design Launches New Web Site For Purified Living
Small Box Web Design launches PurifiedLiving.com - informational blog on indoor air & water quality

Web Design: Non-searchable Text
Web design pulls from many different schools of thought in the development and implementation of the pages ultimately designed. It is possible to use creative graphics imposed over text for a creative look, but in the end it will not help achieve positive site rankings. You can employ Flash design and still find a lackluster response by search engines. You can even develop beautiful brochures that are downloadable by Portable Document Files (pdf) and have little positive gain in site rankings.

Web Design Best Practices For Professional Services
If you are planning to run a business, you should consider designing a website A website is really helpful as an advertising and marketing instrument

Use Website Directories To Get Noticed
The greatest challenge for new Web sites is getting noticed.

Would You Let A Dog Or A Butler Market Your Website?
The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services..

Website Marketing: 10 Resourceful Things You Can Do With A Product That Doesnt Sell
Do you have any product that has not been moving well?Would you like to learn what to do with it?Here are website marketing secrets to help you:1. Sell the reprint/reproduction rights to the product.

Help Your Web Site Pass The Profit Test
It's a proven fact simple and user friendly websites generate more sales. To improve your sales, look for ways to simplify and make it easier for your visitors. Test your ordering process. Remove the clutter, broken links and anything that distracts or confuses. Here's a quick checklist to help your site pass inspection with your visitors and convert more of them to customers:

Small Business Experts Offer Free Guide to Web Site Design and Promotion
Business Owners Guidebook, available at freewebguidebook.com, gives small business owners everything they need to know about "three elements a site must have."

Hudson Horizons Offers New Affordable Website Content Management Conversion
Local web development company provides new Content Management conversion at an affordable price.

Starting Your Internet Business: Making The One Thing You Absolutely Must Do as Painless as Possible
Here's the bottom line: you can't learn to swim sitting at the kitchen table. You can read books about swimmers, watch videos of people swimming, talk with people who have swum.

Best Advocacy Web site of 2008 to be Named by Web Marketing Association in Annual WebAward Competition
The Web Marketing Association announces the call for entries for its 12th annual international WebAward Competition for Web site development at www.webaward08.org The Web Marketing Association will once again name the Best Advocacy Web site of 2008.

Make Money using member Programs For Your Internet Business Sales
There are many different ways that everyone can use to make money online. A popular and easy way is to make money with affiliate programs. There are many different reasons why people everywhere are starting their own Internet companies with affiliate programs, but if you plan to use this way, then you need to know how you deal with all other member organizations to earn money.

IDX, Inc. Introduces the 2006 Lane County Tour of Homes Website
IDX, Inc. is proud to announce the introduction of the 2006 Tour of Homes website at http://www.tourofhomes.com.

Reliable Web Hosting is Crucial
Toronto, Ontario (PRWEB) August 13, 2007 -- The new page rank is approaching and it's time for website owners to buckle down and fasten their seat belts for Google's Page Rank Update. www.cashrichmoney.com has began an online advice program to help new website owners that have purchased web hosting understand how to obtain a page rank and help their Google ranking.