Hosting The Right Way

Developing An Effective Physical Therapy Web Site

Physical therapists have unique web presence needs. An effective site must:

* Introduce the practitioner, and outline his or her style of treatment;

* Provide straightforward content establishing the practitioner's credibility;

* Review services and common procedures performed by the practitioner;

* Inform the prospective client of the features and value of selecting the practitioner as a service provider;

* Offer immediate contact options, including a web e-mail form;

* Display office locations complete with photos, address, and driving directions.

Style and Navigation

The physical therapist's web site should be clean, professional, and to the point. Avoid loading the site with Flash, Java applets, or other features that go beyond basic programming. Keep the practitioner's target market(s) in mind; potential clients are looking for information, not savvy design.

Of course, this shouldn't take away from the web site's on-screen appeal. Images and text should be easy to review, however this doesn't have to infer plain web design. Let the information stand out; compliment the text with images and basic page graphics.

If a logo, font, or color is already in use on printed marketing materials, incorporate this into the site so that all marketing materials present the practitioner consistently.

Content Elements

Presenting content in a basic, explanatory fashion will ensure the web site appeals to the greatest target market possible. If the site is loaded with concepts or terminology that is beyond traditional understanding, the reader will indirectly lose interest. Again, keep the target market in mind.

If at all possible, be sure to include a photo of the practitioner, as well as a limited biography. Photos of in-office staff are also helpful in developing a relationship between the client-prospect and the practitioner.

Each practitioner has his or her own style of treatment. Highlighting the specific features and/or benefits of the practitioner's services is the most effective way to turn prospects into clients. Increasing the unique value of the practitioner will establish credibility, promote interest, and increase the likelihood of taking a "next action step."

Establishing a next action step is imperative in developing an effective web presence. All areas of the site must lead the prospect to a point of action, whether it be telephone contact, filling out a consultation form, or requesting additional information by mail or e-mail.

Tweaks and Tips

* When developing content, be sure to include plenty of key terms and phrases in the site's general text. Search engines such as Google rely on content text, not meta tags, to determine search placement.

* Include key terms in image description tags and hyperlinks. Describe each image or link using terms and phrases relevant to the image, industry, and practitioner.

* Offer point-to-point driving direction to each office location by linking to a Google or Yahoo! map. This free service is a great way to increase prospect-to-client conversion, as visitors will recall the site provides driving directions.

If you are a practitioner attempting to develop your first web presence, seek the advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a "do it yourself" site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruit the wisdom of a web professional.

Jim Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at http://www.web-presence.net

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

How To Start Your Own Website
I'm one of those people that always wanted a website, but had no clue as to using the internet. I could check my email and that was about it.

Used Car Traders Can Be Found Through A Specialist Website
One option you have when buying a second hand car is to look for used car traders online, however when thinking of buying a used car from a trader then you have to choose an ethical one. While there are many out there who are ethical and offer quality used cars, there are also some who have no scruples and will try to pass on an ?old banger? or even worse, a car that has been stolen.

Zen and the Art of Web Site Success
Zen Web Solutions, the Web design and business promotion division of Zen Internet, has launched its new Web site with the offer of a six-step guide to online development for businesses looking for quick pointers to Internet success.

Affordable Website Design In Manchester
If you have a business, big or small you may be thinking of getting yourself a website.The world wide web is another way of spreading your message or selling your product.

Free Shipping on Hookahs After Hookah Web Site Went Down for Ten Days
Hookah retailer and distributor, SmokeandHookah.com, experienced nearly 10 days of downtime due to what they allege as "poorly managed servers". Now that things are back online, they are offering free shipping.

Outdoor Lighting Perspectives OLPFranchise.com Website Relaunched
Revised outdoor lighting franchise opportunity website improves information and user experience for people looking to start their own business in the fast-growing outdoor living category.

New Website Offers Free Massage for Runners and Active People
Two Hand Press puts the power of massage in everyone's hands with its new website SelfMassageForAthletes.com (http://www.selfmassageforathletes.com/Home_.html). The site teaches self-massage techniques to active people of all kinds, including runners, swimmers, cyclists, triathletes, yoga and Pilates practitioners, martial artists, weight trainers, massage therapists and more.

How to Promote Your Law Firm Website On the Internet for Maximum Profit
Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic.

Pressurized Enclosures for UAV and UUVs Hosting Organic Brains
The California Institute of Technology has been working with a brain implant called autonomous micro-drive that moves electrons around in the brain as it searches for strong neural signals. The scientists successfully implanted a brain prosthesis in a dish of rat brain slices and a similar array of rat brain cells was able to fly a virtual F-22 fighter jet.

Wine Planners Launches New Online Wine and Wine Product Website at WinePlanners.com
Wine Planners new website allows professionals and enthusiasts to find the best online sources and merchants for wine, wine accessories, cooking, kitchen, gourmet food and luxury living products.

Website Vs. Blog: Pros and Cons Unveiled
You've been dying to get some solid online presence, yeah? But you're faced with the dilemma of going for a blog or a website. How do you solve your problem? Let's differentiate a website from a blog and see where it will get you.

Best University Web site of 2008 to be Named by Web Marketing Association in Annual WebAward Competition
The Web Marketing Association announces the call for entries for its 12th annual international WebAward Competition for Web site development at www.webaward08.org. The Web Marketing Association will once again name the Best University Web site of 2008.

Brand New Website Offers High Quality Deck and Fence Post Caps at Manufacturer Prices
postcapsplus.com offers high quality post caps at manufacturer prices. Post Caps are often overlooked by homeowners, but are essential in maintaining the integrity of your posts. This in turn will lengthen the life of a homeowners deck or fence.

New Bakler Auction System: Expired Domain Names Make Money
The Bakler (http://www.bakler.com) is a new system that provides the complete services of on-line auction for domain names.