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Best Construction Website Trends Detailed in New Report from the Web Marketing Association

West Simsbury, CT (PRWEB) April 5, 2008 -- WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2)- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the construction industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best construction Websites are beginning to incorporate Flash and other multimedia into their pages. This results in a much richer online experience for potential customers and key stakeholders in development projects."

The WebAwards competition judges construction websites on seven criteria that combined create award-winning websites:

?    Design

?    Innovation

?    Content

?    Technology

?    Interactivity

?    Copywriting

?    Ease of use

Construction Web sites have generally been in line with the overall ISAR index and has equaled or exceeded the index seven out of eleven years. Underperformance in three of the past five years has resulted in construction Web sites falling well below the 5-year criteria benchmarks in all areas. According to the study, construction sites score strongest in content, copywriting, and ease of use. They post low scores in innovation, technology, and interactivity.

The 2007 WebAward for Best Construction website went to AxxiemCorp www.mgaroofing.com.

Other past winners include:

- 2006 Axxiem Corp for PAF Painting

- 2005 FLEX360 for Bell-Corley.com

- 2004 MarketSource, LLC for Four Seasons Consumer Site and Franchise Portal

- 2003 The Lutgert Companies for Azure at Bonita Bay

- 2002 Razorfish, Inc for CEMEX

A complete list of past winners can be found at construction.webaward.org.

Companies and organizations wishing to have their construction web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The construction industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Construction Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

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