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Best Design Website Trends Detailed in New Report from Web Marketing Association

West Simsbury, CT (PRWEB) April 1, 2008 -- The Web Marketing Association, host of leading website awards competition WebAwards (WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2)), released the Internet Standards Assessment Report (ISAR) to help the design industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Design websites tend to push the envelope when it comes to innovation and adapting new concepts for display on their websites."

The WebAwards competition judges design websites on seven criteria that combined create award-winning websites:

?    Design

?    Innovation

?    Content

?    Technology

?    Interactivity

?    Copywriting

?    Ease of use

Design Web sites have closely mirrored the ISAR index for the past decade with eight years of equal slightly better performance. Despite these average scores, design Web sites have scored higher than the 5-year criteria averages only in the innovation area. All other

scores by criteria fell below the WebAward averages. According to the study, design Web sites are best at content, copywriting, and design.

The 2007 WebAward for Best Design Website went to Walt Disney Internet Group Disney.com / Disney XD. This site also had the honor of taking home the Best of Show WebAward.

Other past winners include:

- 2006 Publicis Net for Experience Wonder You

- 2005 R/GA for the Nokia Nseries Sitelet

- 2004 Gigapixel Creative

- 2003 Arnold Worldwide for the Touareg

- 2002 PriceWeber, Inc for Canadian Mist Website

- 2001 Hillmancurtis, Inc for Adobe.com

A complete list of past winners can be found at design.webaward.org.

Companies and organizations wishing to have their design website evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) and click on the ISAR text link

The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.

2008 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The design industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Design Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

About the WebAwards

Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).

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