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Seventh Generation Puts Some Major ``E' in Environmentalism: New Website Invites Everyone to Join the Seventh Generation Nation

BURLINGTON, Vt. (Business Wire EON) April 1, 2008 -- It starts with citizenship in the Seventh Generation Nation, the company's new consumer loyalty program. Environmental wayfarers, ecological activists, global villagers, and earth-friendly natives of all kinds are invited to sign up and enjoy a healthy shower of coupons and other company bounty, including:

-- A personal profile at SeventhGeneration.com that lets members exchange tips about green living

-- Access to the site's new Forums, where virtual gatherings of like-minded folk are always happening

-- The ability to ask Scienceman, the company's own toxicological guru, questions about consumer chemicals, household products, healthy homemaking strategies, and related issues

-- The chance to review Seventh Generation products and help develop new products

This new online community promises to be an eco-epicenter for enviro-sharing and other important things. In addition to the Seventh Generation Nation, visitors will find all the product information they could ever need, a slew of company news, an online information goldmine packed with non-toxic lifestyle advice on how to create safer homes, and two blogs offering news and commentary about current environmental issues and related subjects.

At the Inspired Protagonist, company president Jeffrey Hollender will opine on corporate responsibility and sustainability and serve up his experienced perspective on related issues of the day. Meanwhile, at the new 7Gen Blog, consumers and company staff will share ideas, thoughts, and information about healthy living and ecological sanity.

"The new site is the result of a year-long effort by our entire company," says Hollender. "All that's missing are the voices of our customers, which have always been our secret ingredient. As they add their participation to the online mix we've created, we'll harness the full potential of the internet to create community and promote much needed change."

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it.

For information on Seventh Generation cleaning, paper, baby, and feminine personal care products, to find store locations, and see all of the new website features visit www.seventhgeneration.com.

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