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Boston Interactive Launches Redesigned ConforMIS Website

Boston, MA (PRWEB) March 4, 2008 -- Boston Interactive, a website development and interactive marketing firm, announces the launch of the new website for ConforMIS (www.conformis.com). ConforMIS is a technologically advanced medical device manufacturer providing patient-specific implants and instrumentation for orthopedic surgery.

ConforMIS partnered with Boston Interactive in order to redesign the website so that it showcases their cutting edge, clinically sound image to patients, surgeons and potential investors. The new website conveys their innovative, unique, and sophisticated position in the medical devices industry. As an innovative start-up, it was imperative that the website conveys their competitive advantage and credibility. Boston Interactive focused on structuring the site content so that it generates leads and excitement about their products to patients and surgeons.

"The design challenge for the new ConforMIS website was to balance the site's messaging and addresses two very different audiences; patients and medical professionals," says Boston Interactive president, Chuck Murphy. "By creating this engaging, dynamic online atmosphere we intend to encourage more involvement from site visitors. This could be in the form of interacting with ConforMIS by using one of the sites many resources such as downloads, demos, and forums."

About Boston Interactive:

Boston Interactive is a web design, development and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at www.bostoninteractive.com.

About ConforMIS - ConforMIS, Inc. is a privately held company incorporated in 2004 that develops and commercializes medical devices for treatment of osteoarthritis and joint damages. Their mission is to provide best-in-class, patient-specific implants and instrumentation that minimize the trauma and scarring, and improve the limited reproducibility often associated with traditional orthopedic implant surgery. They have developed a line of revolutionary implants for the treatment of early, moderate, and late stage osteoarthritis of the knee. More information about ConforMIS can be found at www.conformis.com.

Press Contact:

Boston Interactive

Victoria Marzilli

617.241.7977

vmarzilli @ bostoninteractive.com

www.bostoninteractive.com

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