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U.S. News and World Report Website Redesign Earns Siteworx Top Honors in 2007 Interactive Media and Summit Marketing Effectiveness Awards

McLean, VA (PRWEB) November 29, 2007 -- Siteworx (http://www.siteworx.com) announced that it has been awarded the 2007 Interactive Media Award for the redesign of the U.S. News and World Report website, usnews.com. Specifically, the site was judged "Best in Class" in the Newspaper Category for its design, usability, innovative technical features, and standards compliance.

The new usnews.com utilizes best practices, such as "most viewed" and "most emailed" features to drive traffic and facilitate "stickiness" on the site. A flexible grid system and advertising platform help balance visitor and business needs.

"We're proud to share this impressive award with U.S. News & World Report," says Siteworx VP of Marketing, Patricia Mejia. "They challenged us to deliver a new site that reinforces the U.S. News brand, unlocks 'buried' content and optimizes search. This award is just one example of how Siteworx delivered."

Siteworx (http://www.siteworx.com) offers deep expertise creating interactive experiences for a wide range of media companies. The U.S. News & World Report redesign effort required a team that is well versed in the nuances of news & publishing websites. From user and interaction design experts to information architects, visual designers and software developers, the Siteworx team leveraged a full range of disciplines, starting first with a deep understanding of U.S. News' audiences and conducting an in-depth competitive analysis against leading news & publishing sites.

Further validating the success of the site, Siteworx was also awarded the 2007 Summit Marketing Effectiveness Award (MEA) in the category of Consumer Service. The Summit MEA competition is based on the premise that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, or beliefs. "The usnews.com website boasts a highly educated, relatively affluent readership that spans a wide range of age groups. Siteworx helped U.S. News gain a deeper understanding of their diverse audience needs and expectations and then ensured those preferences are reflected in every aspect of the new site," said Mejia.

In addition to the creative design, usability analysis and interface design, Siteworx also optimized the site for search engines and provided a streamlined framework that facilitates frequent, timely updates to attract new and repeat visitors and increase visitor time on the site.

About Siteworx, Inc.

Siteworx is a User Experience, Interactive Design and Application Development company that helps its clients communicate more powerfully online. Based in Reston, Virginia, with offices in Rochester, New York, Siteworx delivers improved performance through attractive designs, streamlined information architecture, and easy-to-manage technology. Its roster of clients includes AOL, The College Board, Discovery Communications, National Geographic and U.S. News & World Report. Further information about the company is available at www.siteworx.com.

Contact:

Siteworx, Inc.

Patricia Mejia

703-657-1296

media @ siteworx.com

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