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Pickles Auctions Launch Impressive New Website

(PRWEB) August 4, 2007 -- Pickles Auctions launched their impressive and dynamic new website www.pickles.com.au securing their place as the most popular car auction website in Australia.

Commenting on the new website, Bev Cameron, National Marketing Manager, said "We are delighted with the launch of our new website and believe the contemporary look-and-feel and dynamic new functionality, such as My Pickles, will make buying cars at auction (http://pickles.com.au/cars/) and online straight-forward, more secure and stress-free for our buyers."

"Our new website has a host of new functionality including search-engine-friendly features, an easy navigation menu, colour-coded Auction Categories, and a streamlined search application that we believe will help us retain our number-one ranking as the most popular car auction website in Australia," she said.

"We have also created a free, private web space called 'My Pickles' to help make buying a car through auction a more personalised experience and to build longer term relationships with our buyers through promotions and other future value-added services."

My Pickles allows buyers to register to bid for a car in our online auctions, create product alerts, sign-up for regular auction alerts and brochures and manage their profile.

"Our new website also includes clear and concise information on all of our Ex-Government (http://www.pickles.com.au/cars/auctions/ex-government/), Fleet (http://www.pickles.com.au/cars/auctions/fleet/), Repossessed (http://www.pickles.com.au/cars/auctions/repossessed/) and Luxury car auctions (http://www.pickles.com.au/cars/auctions/luxury/) and also our Damaged Car, in particular the storm affected auctions and Truck auctions in our 17 branches across Australia."

In addition to revamping their website, Pickles Auctions have also updated their live online auction bidding software, Pickles Live, which includes the following dynamic new features:

My Watch List - Buyers will be notified via a pop-up screen when the cars they are interested in are available for auction.

My Purchases - Buyers are now able to view all the listings of the lots they have purchased and sort by lots, sale, date and location.

Simultaneous Bidding Across Multiple Auctions - Pickles Auctions now has the software functionality that allows Trade Buyers and Motor Vehicle Dealers to participate in multiple auctions.

The new website developments are supported by a Content Management System and a suite bespoke applications that makes http://www.pickles.com.au unique in the auction industry.

For more information please contact National Marketing Manager, Bev Cameron on 0416 067 871 or visit http://www.pickles.com.au

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