Hosting The Right Way

The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site

Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.

You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.

Here's the top 10 ways to attract buyers, not just visitors to your web site:

1. Preplan and know your Web site's purpose.
 
When visiting other Web sites, do you often wonder just what they are about? What are they selling?

Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.

2. Write dazzling home-page copy.
 
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
 
3. Use sparkling testimonials from the rich and famous on your home page.
 
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.

4. Sprinkle testimonials throughout your web site.

Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."

5. Use a power benefit driven headline with specific benefits.
 
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
 
6.  Make your layout clear, clean, and consistent.
 
You need to organize each page in the same layout—such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site.
 
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs.  Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
 
8. Check your site often to see if you have any glitches.
 
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?

9. Put your content rich information beneath the headlines in short paragraphs.
 
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.

10.  Be consistent with your headings and body fonts.

Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.

When your web site thoughtfully helps your audience with a lot of fre.e information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

3 Internet Business Opportunities You Can Start
The popularization of the internet and the availability of a cheap internet connection has led to a surge in internet business opportunities Indeed, it is not surprising to find that many companies such as Google, Yahoo and Amazon all began as internet-based companies during the dot com boom of the late 1990s

ParetoLogic's PGsurfer is Pleased to Announce the Birth of Safesurfer.org - A Website to Help Keep Kids Safe Online
ParetoLogic unveils new website, safesurfer.org, to help keep kids safe online. Tailored to youth ages 8-14, SafeSurfer offers kids a forum, games, video and computer game reviews, entertainment updates and news about the newest websites and applications, all with an underlying theme of responsible and safe Internet use. At safesurfer.org, kids are the experts in their online safety.

Chestnut Street Inn Celebrates Second Anniversary By Hosting Open House
Owners Jeff and Monika Sudakov celebrate the completion of their second year of innkeeping by hosting an annual open house at the Chestnut Street Inn.

Celebrity Domain Names Set for Auction on TDNAM.com
Entrepreneur to sell celebrity domain names and other popular listings on the "domain name aftermarket."

Idea Cafe.com Introduces New 'Running Your Business' Feature on its Top-Rated Small Business Website
Idea Cafe, "The Fun Place for Serious Business," has just added a new "Running Your Business" section on its top-rated website for small business owners. The new section offers multiple links to expert business advisors and user forums as well as features like "top five" lists of time, money and sanity-saving tips.

Make Your Artist Website Sell!
SummaryHere's the scoop on what you must know when designing a website to showcase your art, impress galleries, and win over collectors. Learn how to avoid the mistakes most emerging artists make when creating their online portfolio.

How To Quickly Make Money With Your Website?
Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry.

Hands on Banking Workshop Leaders' Guides Now Available on the NCEE Website
Website helps teachers plan workshops using engaging techniques correlated with national and state standards for economics.

New Website Geared for Shopping at Home Online, USA Online Shopping and Online Shoppers is Launched
Bargain shoppers are discovering that the possibilities for shopping this year are endless and the value is real when they go to the Internet rather than the mall to make their purchases. http://www.Shopsforless.biz has the latest technology to help maximize the Christmas shopping dollar. Online purchasing at Shopsforless.biz is the smart way to get Christmas shopping done with confidence.

Equity Trust Company Introduces New, Advanced Web Site
Equity Trust Company, the leader in self-directed IRAs and 401(k) retirement plans, has launched an enhanced and redesigned Web site (www.trustetc.com).

Santa Rosa's Plastic Surgery Associates Launches Revamped Web Site
To celebrate the one-year anniversary of their successful Allegro MedSpa, Santa Rosa plastic surgeons Dr Heather Furnas and Dr. Francisco Canales give their Plastic Surgery Associates of Santa Rosa Web site a makeover to feature the medspa prominently

New Web Site, Best Movies By Farr.com, Delivers Over 1300 Great Film Recommendations
John Farr, a well-known film columnist, speaker, and advocate of quality film, wants the public to see more great movies, more often, and it is this enthusiastic and uncompromising personal mission that led him to create his newly launched Web site, BestMoviesByFarr.com.

The Changing Face Of Ecommerce Software
We have all heard the term "Web 20", which refers to the way that today?s software is adapting to meet the needs of tomorrow?s computer users

Criteria of Choosing an Ideal Web Hosting Company
Before we talk about what it takes to be a cheap and good quality web host, let's get to the fundamental first. What is a Web Host? A web host is a service provider that places your web site on a computer which is connected to the internet.