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Best Telecommunication Website Trends Detailed in New Report from the Web Marketing Association

West Simsbury, CT - March 20, 2007 - www.07webaward.org- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the telecommunication industry create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Telecommunication websites have done well at integrating rich media demos to effectively demonstrate new telephones, PDAs or other equipment. This enables the user to interact with the product and increases the likelihood of purchasing online."

The WebAwards competition judges telecommunication websites on seven criteria that combined create award-winning websites:
•    Design
•    Innovation
•    Content
•    Technology
•    Interactivity
•    Copywriting
•    Ease of use

For the second year in a row, telecommunications websites have out performed the overall ISAR Index.

Telecommunications Websites are above average for each of the judging criteria 3-year averages other than content, where it matches the average.

The telecommunication websites are strongest in content and design. They need to continue adding technology to their websites.

The 2006 WebAward for Best Telecommunication Website went to Teehan+Lax Inc for the TELUS Mike Microsite.

Other past winners include:
- 2005 Walt Disney Internet Group for Disney Mobile Studios
- 2004 Organic, Inc for Sprint PCS Ready Link
- 2003 THINK for BellSouth e-Bill Flash Demo
- 2002 Auragen Communications, Inc Dixon Schwabl Adevertising for Frontier CyberCenter Online Tour

A complete list of past winners can be found at telecommunications.webaward.org

Companies and organizations wishing to have their telecommunications Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The telecommunications industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Telecommunications Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.07webaward.org.

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