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The BROADMOOR Expands Internet and Technology Initiative With Launch of New Website

Colorado Springs, CO (Vocus) January 31, 2007 -- The historic BROADMOOR in Colorado Springs recently launched a new customer-friendly Website (www.broadmoor.com) that integrates emerging technologies with streamlined functionality, comprehensive information and visually rich imagery. The new Website design reflects the essence of the history and grandeur of the renowned property, while delivering a more modern and sophisticated online experience through engaging, interactive technology.

The new Website includes navigation and interactive tools that showcase the latest available technology. Highlights include:

• Meeting Facilities Interactive Map
• Photo Galleries with Postcard Functionality
• E-commerce Store
• Virtual Concierge


A Content Management Tool allows The BROADMOOR team to quickly and efficiently update copy, photos, special offers and rates throughout the Website.

John Washko, Vice President, Sales & Marketing for The BROADMOOR, feels this is a technology enhancing experience for the guest. "In addition to enhancing brand image," Mr. Washko says, "we believe The BROADMOOR's new site will have a significant impact on our effectiveness and ability to assist both our internal departments and our guests. Having these cutting edge web-based tools enables the guest to either research or confirm activities and services to optimize their experience from beginning to end."

According to Felix Laboy, President and CEO of E-site Marketing, "The site has been designed to maximize the effectiveness of The BROADMOOR's Customer Relationship Management process, as well as generate direct online revenue. By integrating customized tools to support each phase of the planning process, a user can now truly engage with the property before, during and after their visit."

The BROADMOOR offers an award-winning spa, 54 holes of championship golf, tennis camps run by Hall-of-Fame member Dennis Ralston, an impressive choice of dining and lounge options in 15 distinctly different facilities, plus 25 specialty retail shops. The BROADMOOR also features meeting and convention facilities of 185,000 sq. ft., with the capacity to host groups from 20 to 6,550. Full audio-visual services and high speed Internet access is available.

The new BROADMOOR Website was designed by E-site Marketing, an Internet marketing firm located in Bethesda, Maryland, that specializes in creating online marketing solutions and Websites exclusively for the hospitality industry. Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean. For more information on E-site Marketing and its products and services, please call 301-986-9566, ext. 11, e-mail information (at) esitemarketing.com or visit www.esitemarketing.com.

The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BROADMOOR please call 800.634.7711 or visit www.broadmoor.com.

Allison Scott, Communications Director
Ivy Canady, PR Manager
The BROADMOOR
PH: 719-577-5718/719-471-6188

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