Hosting The Right Way

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost.

Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to be a "headline" - something that will make people want to click on it.

Give every page a different title according to its content. Include your keywords or key phrases in the title. Remember, people won't want to click on your company name, unless they're looking specifically for you. Instead, they are more likely to click on key words or phrases that reflect what they're looking for.

"Me" Language. Read each page of your site from your visitor's perspective. It's an eye-opener in most cases. If you want to "see" the impact of this, print the page and using a brightly colored highlighter, go over everything that is about them. You'll be amazed at how little of the page concentrates on the benefits to them.

Visitors don't care about your mission statement - they want to know what you can do for them. They don't care where you went to school or what degrees you have - they do care about why that matters to them. Speak "benefits" not features.

To be sure you are using benefit-driven language, keep asking the question "so what?" For example:
Our site is available 24 hours a day, 7 days a week.
So what?
So that means even at 2am you can access the information and start using it immediately. It means that regardless of where you live around the world, the information is available when you are. 

Repeat this process until you get down to the benefit for the visitor. Then express that on the page.

No email capture process. Make sure you have a way to capture visitors' interest in the form of their name and email address. This means you want to "sell" the benefits of subscribing to your electronic newsletter or tips. You may want to offer a free report or ebook as a "bribe". However you do it, get them to sign up. This is the single most important asset you have online - a good list of people who look forward to hearing from you. And be sure to make it easy to sign up - put a form on every page of your site.

No contact information. Contact information online serves a dual purpose. First, it shows legitimacy. Sites without contact info are "suspect" - are they really a "real" company or a fly-by-night operation?

Second, we've all had the frustrating experience of trying to get in touch with a company and not being able to find their address, telephone or fax number. Be kind to your visitors - put your contact information on every page. If you're not comfortable with giving your street address or city, at least let them know what time zone you are in. If you have an unusual URL, include that. You never know which page your visitor will print and file. You want to be sure they can contact you later.

Slow to load. Finally, be considerate of all of your visitors by keeping your page download time to a minimum. If you're used to a fast connection you may not know the pain your visitors are experiencing. Go to an older computer with a slow telephone connection and visit your site. Try to keep your information on the cutting edge and your technology 2 years behind the curve.

If you take care of these five mistakes, your visitors will be happier, your conversion rates will improve and you'll be more successful online.

Dr. Jeanette Cates is an Internet strategist who works with experts who are ready to turn their knowledge and their websites into Gold. Her reputation as a speaker and trainer has earned her the title of The Technology Tamer. Jeanette shares her news and views in OnlineSuccessNews.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Flash designs to bring your website to life
The internet is now a domain full of intense competition. An individual or an organization looking to establish their web presence needs to put in a lot of effort into various promotion techniques on the internet. But all these efforts will be in vain if you dont have an attractive website in the first place. One way of making sure you attract the attention of the public on the internet is to incorporate flash design into your web pages.

Want To Succeed With Your Internet Business?
The web is a great opportunities. Imagine millions of customer.

Government Improvement Thought Leadership Website Launched
Southfield, MI - DSS Corporation, (www.dss-corp.com) launched a new Government Improvement thought leadership website. This is the first in a series to come

Five Tips for Hosting a Murder Mystery Party Game
If you've not hosted a murder mystery party game before, the experience can appear to be a bit daunting. It really isn't as difficult as it may first appear – murder mystery games are very easy to host.

Internet Marketing & Website Promotion Secret -- Get 100,000 New Inbound Links & Indexed in 1 Month
Internet Marketers & Website Promotion Seekers -- We acquire over 100,000 SEO-friendly one-way links and all links are indexed within 30 days. Ultimate Internet Marketing & Web Promotion Secret Revealed.

21st Century Staffing Gives Website a Facelift
21st Century Staffing announced today the re-launch of its www.21staffing.com website. Based in Conshohocken, 21st Century Staffing, is a wholly owned subsidiary of Kopos & Baker, Inc. recently listed as the number one recruiting firm in the Philadelphia region by the Philadelphia Business Journal.

Simple Tips To Generate Waves Of Traffic To Your Website
So you?ve got a website setup but you?ve got no one visiting it; that?s the dilemma and reality of many people who come online and think ?hey I can setup and website and make loads of money online?. The thing is this scenario is far from a reality for most people who embark on online ventures.

Mademoiselle Jewelry Unveils New and Unique Website
Mademoiselle Jewelry today announces the official launch of its website, featuring unique imported jewelry, as well as a wide selection of sterling silver and gemstone jewelry.

Website Designing Company offering it?s unique and the best services at an unbeatable price ?.
Web designing is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site's operation although primarily it focuses on the look and feel of the Web site - the design elements. Web designing is the art and process of combining individual elements of design (lines, shape, texture, color, text) into a pleasing arrangement. Web designing is the designing of web pages, websites and web applications using HTML, CSS, images, and other media.

MySQL Database Handling in PHP
Most interactive websites nowadays require data to be presented dynamically and interactively based on input from the user. For example, a customer may need to log into a retail website to check his purchasing history.

Cost Effective Ecommerce Solutions
Ecommerce use to be about spending thousands of dollars on setting up your shop and hundreds of dollars on getting a merchant. My, how things have changed over the years.

Foreclosure Listings on Website Reach Record Numbers, Countrywide
Listings of foreclosures on newforeclosureonline.com reveal all-time highs for country foreclosures. Numbers show that filings have nearly doubled since last year, but have leveled off in the last two months. Working with New Foreclosures Online, homeowners attempt to keep their homes.

Website Traffic: How To Generate An Extra 108,160 Hits A Year, Without Working Hard.
Traffic is the food that every website needs in order to remain alive and be profitable.Do you want to increase your website traffic?I know your answer is yes.

Discover Idaho Via New Business & Travel Web Site
A new enhanced Web site, launched by the Idaho Department of Commerce, provides the details behind the appeal that has drawn an increasing number of businesses and visitors to this northwestern state.